Gift Sets
CRISTIANO RONALDO
Enduring Quality
Earth Week
2025
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Committed to excellence
Launched by Cristiano Ronaldo and Danish manufacturer JBS Textile Group A/S, in 2013, this sustainably focused, fashion forward brand has turned fans of footballer Cristiano Ronaldo, into returning fans of his beautifully made, durable products. Cristiano's legacy of perpetual motion, individuality and triumphs is threaded into each unforgettable collection of men and boy's clothing.
New this season
Designed with a 5.5" inseam, CR7's all new boxer brief cotton and bamboo varieties are an excellent choice for men who prefer a lengthier look and feel. Available from October 2024 at select shops, look out for these styles at a retailer near you, in 2025.
More than just underwear
Since 2013, CR7 Underwear has produced high quality trunks and briefs. These days, our line includes modern design bathrobes, lightweight and cozy loungewear and socks sold in over 50 countries, worldwide.
Cristiano Ronaldo's spring line has arrived in stores near you! Shop today. ⚽️
Cristiano Ronaldo's spring line has arrived in stores near you! Shop today. ⚽️
Cristiano Ronaldo's spring line has arrived in stores near you! Shop today. ⚽️
Cristiano Ronaldo's spring line has arrived in stores near you! Shop today. ⚽️
Cristiano Ronaldo's spring line has arrived in stores near you! Shop today. ⚽️
Cristiano Ronaldo's spring line has arrived in stores near you! Shop today. ⚽️
Cristiano Ronaldo's spring line has arrived in stores near you! Shop today. ⚽️
Cristiano Ronaldo's spring line has arrived in stores near you! Shop today. ⚽️
Cristiano Ronaldo's spring line has arrived in stores near you! Shop today. ⚽️
Cristiano Ronaldo's spring line has arrived in stores near you! Shop today. ⚽️
Focused on the details
Fabric texture and durability are essential to a great pair of underwear, and just as important, is a well crafted waistband. Too often an afterthought in underwear production, CR7 takes extra care in our band's feel, stitching and longevity produced in a variety of attractive designs.
Cristiano Ronaldo and JBS Textile Group's collab began in 2013 with Cristiano as messenger, JBS as manufacturer and New York based, Richard Chai, as designer. Because of the brand's commitment to quality, CR7 Underwear is today sold in over 50 countries and in many of the world’s leading department stores, online stores, and hypermarkets.
Through the expert craftsmanship of JBS, a textile market leader with over 80 years of manufacturing experience, CR7's collections; feel good, look good and wear beautifully. Learn more about JBS Textile Group, right here.
CR7 Micro Blends
CR7 micro blends, constructed with fibers formulated to help wick moisture away from the body to mitigate body heat, are a great option for athletes, warmer seasons and climates. Functional, smooth and breathable.
Welcome to CR7 Underwear
More from JBS Textile Group A/S
VISIT corporate site with private label information.
VISIT brand shop shipping to select countries in Europe: Denmark, Sweden, Spain and Germany.
VISIT brand shop serving Denmark and Germany.
VISIT multi-brand shop serving Europe.
VISIT multi-brand shop serving Germany.
VISIT multi-brand site serving Norway.
VISIT brand shop serving Sweden.
Cristiano Ronaldo Legacy
10th Anniversary relaunch, for retail options visit CR7Fragrances.store
