This season

It's another season at CR7 Underwear and our designers have done it again with top performing essentials, in styles you will love. Like Ronaldo's hot new @Cristiano YouTube channel, our CR7 Premium Black & Silver gift-box, shown below, is causing its own sensation along with newly released CR7 boxers briefs! Find these, and more, at CR7 Underwear's official retailers.

Haven't checked out @Cristiano's record breaking channel yet? Stop by and be sure to give @CR7UnderwearBrand a follow, too.

SHOP

Shop these official CR7 Underwear stores or review our Buying Guide Menu for additional retailers and distributor information in the over 60 countries CR7 Underwear is sold today: Buying Guide Menu

New CR7 Boxer Briefs!

Designed with a 5.5" inseam, CR7's all new cotton and bamboo varieties are an excellent choice for men who prefer a boxer's lengthier look and feel. Available from October 2024 at select shops, be sure to ask your CR7 retailer to bring on the boxers!

Beautifully made clothing

2025 sneak peak...

A balance between soft and bold, classic and unique, 2025 will be another great year, at CR7.

More than just underwear!

Since 2013, CR7 Underwear has been creating high quality trunks and briefs. These days, our line includes modern design bathrobes, lightweight and cozy loungewear and socks.

Traveling soon?

Stay organized, on the go. Take along a top selling CR7 travel kit including 5 CR7 trunks, or briefs, zipped up in a convenient CR7 logo bag.

Top sellers

Good looking and convenient, our 5-pack travel bags, men and boy's varieties, are a fan favorite. Our top selling black & gold version, shown here, offers the best of both worlds featuring both organic cotton blend and microfiber blend trunks.

CR7 Boy's Collection

CR7 Underwear's trunks and briefs, pajamas and socks are designed to be both comfy and resilient, in cool styles. Kids love their 'Cristiano Ronaldo' gear. Parents love the quality.

Why CR7?

OUR ATTENTION TO DETAIL

CR7 collections are designed and manufactured with an attention to detail seldom found in men’s underwear. Luxuriously smooth and fitted bands with exterior and interior prints, gorgeous ombre patterns and convenient travel bags are just some of the design elements that elevate CR7 Underwear. Sustainably focused materials and manufacturing meets high performing clothing.

Expect nothing less than greatness from a CR7 brand.

CR7 excellence and innovation

CR7 Underwear's producer, JBS Textile Group A/S, was the first manufacturer in the world to make a series of bamboo underwear where not only the raw material was FSC-certified, but the entire supply chain; from bamboo plantation and viscose extraction, spinning, knitting, and finished underwear production.

Learn More

Cristiano's legacy of perpetual motion, individuality and triumphs is threaded into each unforgettable collection of men and boy's clothing. Watch video, to see where it all began.

Watch Now